5 digital marketing modes for business lead generation
Digital marketing as a general term means using an
electronic medium to engage with existing or prospective customers. It is also
referred to as 'online marketing' or 'internet marketing'.
There are two forms of digital marketing:
In push digital marketing you (marketer) send a message
without the recipient actively seeking the content. Whereas in pull digital
marketing the viewer actively seeks your marketing content.
Different modes of Digital Marketing
Email marketing
Email marketing is a method used to broadcast a commercial or promotional message to a group of people. The purpose could be for you to acquire business from new customers, get repeat business from your current customers, build your brand awareness etc. Email marketing can be done to either a list of your current customers or a list of prospective customers.
Google AdWords
Google AdWords is an online advertising service offered by Google. When a person visits the Google Search Engine to query using a string of words, your ad copy is displayed at the top/bottom/side of the list of results displayed. It uses a bidding method of pricing for appearance & placement which is based on Google’s determination of the relevance of the search query to your ad copy. The selection of keywords is the most important factor in determining the extent of exposure your ad receives and who sees your ad.
LinkedIn Ads
LinkedIn Ads is an advertising solution that allows you to create and place ads on specific pages on LinkedIn’s website. You specify which LinkedIn members view your ads by selecting the target audience: by job title, job function, industry, geography, age, gender, company name, company size, or a LinkedIn Group. When a LinkedIn member among your target audience visits their own LinkedIn page, your ad appears on the right panel of the page. People who click on your ads would be directed to your web page. You control your advertising costs by setting a budget and only pay for the clicks or impressions that you receive.
Facebook Ads
Facebook ads is a behavioral targeting tool that allows you to show your ad to exactly the people who are most likely to be interested in your product or service. You can target people based on geography, age, gender, their personal interests, preferences etc.
Based on the creative content of your ad it would get ‘likes’, ‘comments’ and ‘shares’ from viewers. When a viewer takes any of the above actions, their friends may see your ad. So it expands the audience for your ads and thus helps in promotion of your product or service.
Another variation to the above method is to promote a specific post using ‘Boost your post’
Virtual Tradeshow
A virtual tradeshow is a type of virtual event in an online environment that stays live for a particular duration of days or time. It is the online equivalent of a traditional trade-fair or expo. In this case the exhibitors and visitors connect with each other via the Internet, regardless of their physical location.
For promoting your product or services, you take part as an exhibitor in a tradeshow by setting up an electronic virtual booth. Your virtual booth would typically have the imagery of a real-world tradeshow booth with desks and displays. It could have several icons which can trigger different responses upon the click of the mouse.
Depending on your company’s type of products or services you can use some or all of the above modes for promotion.
