3 Ps for pinpointing your company’s unique value proposition

3 Ps for pinpointing your company’s unique value proposition

Companies start with one or a handful of people who have experience in a particular profession or vocation. They initiate a new business upon finding a need in the market and/ or upon having a vision about fulfilling a market need.

Let’s use the below mentioned approach to find your company’s differentiation in the market in relation to its competitors. It will help in pinpointing your company’s unique value proposition.

Draw three intersecting circles as shown in the visual diagram.

Title them as:

1st circle: PROFICIENCY

2nd circle: PROMINENCE

3rd circle: PURPOSE 

In the PROFICIENCY circle: list your company’s professional competencies & core skills.

In the PROMINENCE circle: list your company’s awards, commercial success, industry recognition

In the PURPOSE circle: list your company’s mission, natural motivation, internal values

Analyze the items written in the above three circles to make further modifications/ changes if need be. 

Now in the intersection space of the 3 circles, choose and write 1 or 2 items that interconnect to these circles … aspects that have a connection to each of these circles.

This helps you pinpoint your Unique Value Proposition. It’s your niche in the market where your company has a natural flair to excel. Work on this ‘sweet spot’ to differentiate your company in the market.