How to CONSULTize your skills for today's market
In today's gig-based economy, it's important to find out your marketable skills. Here are a few steps to figure out how to accomplish the above.
These steps are for those skills which you have used for a minimum of 5,000 hours in an actual work-place and not in a classroom setting.
Initial Steps:
- Pinpointing your differentiators
- Labeling your expertise
- Articulating your success stories
- Finding out your WHY
- Conducting a SWOT analysis
Next steps:
- Defining the market for your expertise: segment, size etc.
- Defining the operating structure & work processes
- Defining the deliverables
- Defining the delivery logistics
Final steps:
- Clarifying and detailing the market segments
- Developing an effective strategy to penetrate these segments
- Developing meaningful marketing collateral
- Writing compelling message(s) for promotion
- Preparing response guide-sheets and proposal templates
- Reviewing progress and adapting to market dynamics
- Establishing a continuous monitoring process
For financial stability and a steady income growth, it's crucial to package and promote your expertise.
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